Go beyond keywords and get insight into what users want, need, like or dislike. The Solariat monitoring system filters to the right level of insight the social media managers need when looking at the firestorm of data in social. Our studies show that these managers waste lots of time filtering manually for intent. Save this time and get to the core immediately with Solariat.

When users express intention, this is the single best opportunity to engage them. Users want and expect some response. Like with search engines their minds are open at this moment. Use Solariat’s matching technology to deliver the right content at the right moment.

Engagement is a great start. But you can use engagement as a springboard for some action that starts prospects down the sales funnel. You can embed a link in your response that invites users to take some meaningful action that brings them into the fold. This is a very powerful mechanism for customer acquisition since prospects get value in direct response to need.

Your best customers are your current customers. Social media is emerging as a powerful and efficient channel for support and continued engagement. Solariat’s detection and matching can help you deepen your connection with your current customers — you can address their needs and issues and you can cross-sell. Again, in response to their expressed needs.