Everyone recognizes that 2012 is the year of ROI in social — CMOs are expecting results. To do this, brands have to go beyond push and will need to respond directly.
How is this going to happen? The key is DATA. Brand mentions are good. But we know that there is a lot of very precise and actionable intention in social media.
- Here is a look at actionable intention we found in Twitter. Download a free copy of the report.
- Find out what your customers and prospects really want. Contact us for an intention audit in social media at: intention@solariat.com
Intention is more than knowledge. It provides the lever to get into the conversation. Solariat’s Social Response Engine can automatically match intention with the right responses. The responses can be delivered automatically. Or used as a support tool for social managers who are getting overwhelmed.
Solariat’s technology has already been successfully used to achieve results. Please consider our beta program.